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Home > Degree Programs > Degree Alternatives > Major in Marketing with an Emphasis in RE
Major in Marketing with an Emphasis in Real Estate
Real Estate Sales and Marketing
The Real Estate Sales and Marketing degree (a Major in Marketing with an Emphasis in Real Estate) is intended to prepare students for a career in real estate marketing, particularly commercial and residential real estate brokerage, and property management.

A Major in Marketing with an Emphasis in Real Estate requires 21 hours beyond the College of Business core as follows:

Real Estate Core (9 hours) -
Marketing Core (12 hours) -
Mkt. 403 - Marketing Research 3 hours
Mkt. 405 - Consumer Behavior 3 hours
Mkt. 609 - Marketing Programs 3 hours
One of the following:
Mkt. 407 - Marketing for Service 3 hours
Mkt. 608 - Selling and Sales Force Mgmt. 3 hours
* Students should work closely with a faculty advisor in deciding whether Mkt. 407 or Mkt. 608 more adequately suits their needs.
Students are encouraged to use an internship or coop to satisfy one of their free electives.